Polar Plunge – New Year’s Day! Join the masses as they take a plunge into the freezing waters of Geneva Lake on New Year's Day. The plunge will take place at 12:00 on the Williams Bay Beach at Geneva Street, just east of Edgewater Park. In the event that the beach is frozen, the plunge will take place at Pier 290 at 1 Leichty Drive in Williams Bay. If you prefer to observe rather than participate, you can watch from the shoreline, or there is another great option:
Watch The Polar Plunge from the heated and enclosed Grande Belle that departs from the docks at Gage Marina and Pier 290 at 1 Liechty Drive in Williams Bay. The Polar Plunge tour will be at 11:30 and will last one hour. The Santa Cruise Tours will run on New Year's Eve with departures at 6:30, 7:30 and 8:30pm. Reservations are strongly suggested and can be made by calling 262-248-6206 or booking online.
Festivities continue after the boat tours around the outdoor fire pits and inside the Pier 290 Restaurant for food, fun and football.
For a list of other fun things happening in the Lake Geneva area, visit the Best of Lake Geneva's Event Calendar.